Rethinking Plastic Gallery
The Rethinking Plastic Gallery is a collection of products integrating circular and sustainable design principles that Searious Business has determined as best practice. This collection is intended to serve as inspiration for businesses who are seeking to design or rethink their products and improve their sustainability.
All products here have been chosen and classified based on our expertise, integrating Ellen Macarthur’s three principles of circular design: Design out waste and pollution, keep products and materials in use and regenerate natural systems. As Searious Business specialises in furniture, consumer electronics and packaging, there is a focus on these products.
Products with one wave have partially integrated one or more of these principles, but these are not fully developed (e.g. 15 % of the product still includes non-recyclable materials, or it is 100% recycled but not fully recyclable).
Products with two waves are fully circular in design (e.g. 100% recycled and recyclable/compostable).